Plantamed combines herbal and modern medicine to create pharmaceutical products in harmony with nature. Project made together with BVD during my time working there.
The identity was built around the shape of a leaf, which was integrated into the wordmark and became a simple and effective graphic element that can be used as a container for text and images as well as a pattern for print material and digital content.
The result reflects the duality of Plantamed – it combines the sophistication of modern medicine with the organic quality of natural healthcare.
